Illustration and animation
The animation style in the video mirrors the monoline illustrations we drew for DetecTogether’s website. They incorporate selective, offset fills that add visual interest and color. In the video, we also incorporated an animated texture to the fill colors to add visual interest. The text was another opportunity to add motion and emphasis to key messaging.
The explainer video was first aired on television, was shown on a jumbotron at a baseball game, and is presented across multiple other media types so we worked with the client to ensure the video met all of the specifications for format, resolution, and time to ensure the optimal viewing experience.