Explainer video for early cancer detection

Illustration and animation

The animation style in the video mirrors the monoline illustrations we drew for DetecTogether’s website. They incorporate selective, offset fills that add visual interest and color. In the video, we also incorporated an animated texture to the fill colors to add visual interest. The text was another opportunity to add motion and emphasis to key messaging.

The explainer video was first aired on television, was shown on a jumbotron at a baseball game, and is presented across multiple other media types so we worked with the client to ensure the video met all of the specifications for format, resolution, and time to ensure the optimal viewing experience.

See another explainer video

DetecTogether video playing on a jumbotron at a baseball park
DetecTogether video playing on a jumbotron at a baseball park

Explainer video for truck emissions reduction

Kleinman explainer video
Kleinman explainer video

Communicating the core idea

The focus of the explainer video was to make the core idea clear to the viewer within a few seconds. Our designer Kim solved this challenge by visualizing the idea in 2 different ways: as an infographic to introduce the high-level understanding and as an animated illustration to reiterate and add detail. Allowing the viewer to see the concept a couple of times emphasizes it and ensures it is clear.


First Impressions

Your website design is often the first impression your users will have of your brand. Often the website is also the primary stop on their journey to discover what you have to offer. In addition, your website needs to be easy to update and maintain for web administrators.
Our goal is to create an experience that will delight your users as well as your team maintaining the site.

Our process is set up to get deep into your business, to really understand who you are, who your users are, their goals, and what you are looking to accomplish. We will work side-by-side with you to find answers to these questions, help you reach your goals and have some fun along the way.

Our digital portfolio

Accessibility is an important consideration for every website — websites where all users have equal access to information and functionality. In our experience, in addition to providing users with impairments or using assistive technologies access to information on the web, accessible website design makes websites better for all users.

Our team is trained in accessible website design and development. Our UX and digital director, creative director, and art director studied in the user experience program at Bentley University and hold certificates in user experience design. In addition, our developer has extensive experience in developing accessible websites. We have also gained a lot of practice in creating accessible website design through our work with the Massachusetts Institute of Technology (MIT) usability and accessibility team at MIT.

Our services include:

  • Accessibility Audit
  • Accessible Design & Development
  • Accessibility Maintenance

We love creating campaigns and designing graphics to support your digital marketing strategy:

Our services include:

  • Digital Ad Design
  • Digital Publishing
  • Email Design
  • Animation
  • Illustration
  • Social Media Design Assets
  • Virtual Exhibit Booths

Explainer videos are a natural extension of our infographics design work but explainer videos can also be photo or illustration-based. We help you take complex information and tell a story that is clear and engaging. It is a great way to bring a business or impact model to life, or help your audience see how something works.

Explainer videos can be used for campaign landing pages, product or technology detail pages, or intros for a virtual conference!

Our services include:

  • Storyboard development
  • Information/infographic design
  • Illustration
  • Animation and editing

We design visuals for powerful live, in-person presentations. Some of our clients have presented at large conferences like Wired and TedX. Others are sharing their research for a job or tenure talk. All are weighty occasions where they need to be persuasive and impressive, as well as clear and concise.

Custom presentation design builds a memorable look and feel and a first impression of high-quality content. In combination with infographics and visual storytelling, presentations become powerful tools in conveying your message and data, persuading to take action, and building awareness.

Our services include:

  • Infographics
  • Job Talks and Tenure Talks
  • Conference Keynote Speeches
  • Pitch Decks
  • PowerPoint
  • Prezi
  • Templates

We put user experience (UX) at the core of design. This is not limited to websites but includes brochures, infographics, presentations and other materials. We start by identifying the audience for the deliverable, and what they are trying to do. Then we design the best possible experience for them to accomplish these tasks.

Research and data are key to determining the audience, their goals, and needs. All of these together help us make decisions for the user experience design.
Different research tools may be relevant and implemented at different project stages. Usually, the initial discovery phase is where most research is executed. For website projects, we may also use research tools during architecture (e.g. prototype testing, card sorting, polls, etc.), and of course design and quality assurance testing.

Regardless of the project, creating a delightful user experience is at the core of our work and we consider the user at every step of the process.

Our services include:

  • Content Strategy
  • Information Architecture
  • Site Mapping
  • User Testing
  • Wireframing

Website design projects are complex and require an experienced team. We believe that a successful website focuses on the target audience, the users, and their needs in organization, design, content, and technology.
A website must be equipped with an engaging and responsive design, presenting itself clearly and user-friendly, on all devices including mobile. It should be fully accessible to all audiences. It must also have a system that allows the website administrator to manage and update it easily.

For the websites we design and build, we also offer website maintenance including CMS updates, feature additions, accessibility audits, and general support.

Our services include:

  • Accessibility
  • Content Strategy
  • Copywriting
  • Responsive Design
  • User Interface Design
  • Website Maintenance & CMS Updates

We offer website development for our website design projects. Our development team has extensive experience developing accessible, responsive, custom themes for WordPress, Webflow, and Drupal.

We design and develop fully accessible WCAG 2.1 AA compliant websites using WordPress, Webflow, and Drupal. Each has its own strengths. We work with you to decide which CMS fits your needs best.

With the addition of Gutenberg, WordPress has become even more flexible, customizable, and easy to use. The website administrator experience is still top in the field, just one of the reasons why we build many websites with WordPress.

Webflow is a newer CMS. Beautiful to use for custom design and also incredibly easy use for content management. It’s a great tool for smaller sites. If you are curious, read about why we love Webflow.

Our services include: