Connecting brands with a wide variety of target audiences
We believe that effective graphic design and website design, at their core, are about clearly identifying the audiences who are most aligned with your brand’s purpose and value proposition, then engaging them in the ways that resonate, both emotionally and rationally. We also believe that these fundamental principles apply to all industries and across all markets – B2B, B2C, D2C, and more.
Our approach to brand strategy and consulting has helped clients in many different industries establish strong foundations that allow us to bring their brands to life visually through purposeful design. Below is a sample of industries in which our clients work:
- Bio Tech
- Financial Services
- Food & Beverage
- High Tech
- Information Technology
- Market Research
- Marketing Agencies
- Medical Devices
- Non Profit
- Performing Arts
- Professional Services
- Public Relations
- Real Estate
- Research & Development
- Trade Associations
Brand Strategy for Boston’s Leading Industrial Mechanical Contractor
We worked closely with the leadership at Cannistraro to identify and thoughtfully articulate their higher purpose, brand persona, committable core values, unique points of difference, business unit mission statements, brand architecture, and more. This work serves as the foundation from which all messaging and design are built to ensure effectiveness and alignment.
Website Design for a Professional Networking Company
The Women’s Network is a rapidly growing organization committed to redefining ambition and supporting and advancing collegiate and young professional women across the country. We designed and developed a website that more accurately and completely represents their brand and their extensive and impactful work. Their new website was created to keep pace and scale with the organization’s continued growth.
Infographics for an Innovative Transportation Solution Provider
When the COVID-19 pandemic hit the Boston area hard in the Spring of 2020, our long-term client 128 Business Council was quick to adapt and provide clear safety guidance to the riders of their shuttles. 128BC came to us to design a series of COVID-19 safety infographics that were simple and easy to understand. We accepted the challenge of designing infographics that were inclusive, user-centered, and intuitive. It was important that the series be effective and taken seriously, but not fear-driven given the confusion and uncertainty surrounding protection against the virus at the time.
Naming & Logo Design for a Startup Home Inspection Business
The founder of Kensa Inspections came to us with a dream to start a new kind of home inspection business – one that embraced the possibility of sincere collaboration. Through a comprehensive and methodical process, we identified a company name that best reflected his vision and most resonated with his target audiences. We then, as part of establishing an overall visual identify for the new brand, created a distinctive, timeless, and memorable logo. We also built brand and go-to-market strategies for the founder, designed his website, and created an expansive portfolio of print and digital marketing materials.
Opus and did a fantastic job guiding me on the path to discover my company voice, name, market positioning, outreach strategy, and more. They spent a lot of time understanding the home inspection landscape from scratch and were deeply thoughtful about their approach and contributions throughout. In some ways I consider Opus to be a co-founder of Kensa Inspections.