An impactful investment
Developing and nurturing your brand is the most impactful investment you can make for building value in your organization. This applies across every sector and every industry. Externally, a well-developed brand allows you to captivate your target audiences by empowering profound, personal, and emotional connections. Internally, well-developed branding will ensure stronger alignment, more efficient decision-making, and enhanced recruiting and retention.
Our process respects the uniqueness of every brand
Our process respects the uniqueness of every brand development exploration. While we share our proprietary and successfully tested facilitation frameworks and our best practices insights, we always modify our approach to the specific nuances of your situation to maximize your journey and your outcomes. We recognize and appreciate the huge amount of trust you put in us to bring your brand to life so we reciprocate with the same level of responsibility and commitment we invest in developing our own brand.
Examples of our Brand Insight services include:
- Audience Profiles
- Communications Audit
- Competitor Analysis
- Perception Analysis
Examples of our Brand Strategy services include:
- Brand Architecture
- Brand Persona
- Brand Story
- Mission & Vision
- Organizational Purpose
- Points of Difference
- Tagline Development
- Brand Book
Examples of our Logo Design services include:
- Logo Design
Examples of our Visual Identity services include:
- Color Palette
- Photographic Style
We came to Opus at a time where everyone felt like we knew our company WHY, we just didn’t know how to articulate it. They brought us through an incredibly comprehensive process to get to the core of explaining why we do what we do. The Opus team was always available and helped us to push our brand to the next level. Great value for the money spent. I would absolutely recommend to anyone looking to jump-start a brand-building process.