We believe in infographics!
Visualizing information and data in a compelling graphic is a great way to tell your story and provide insight in an approachable and memorable way. The information becomes easier to understand, more scannable, and therefore faster to absorb.
Infographics come in many different forms: icons, illustrations, data charts, multi-level networks, flowchart infographics, custom combinations of all of them, you name it. The options are infinite.
Our philosophy for infographics:
- Form follows function: clearly communicating the information and drawing the insight quickly is more important than aesthetics (while looking awesome is important too, of course).
- Establish a clear hierarchy: the audience should never feel overwhelmed.
- Tell a story: create context, flow, and a call to action in visual storytelling.
In website design, data charts and dashboards can provide an interactive experience for your audience to explore your data and information. Interactivity—filters, zoom, and hover states—allow users to engage on a deeper level and customize the slice of data that is most relevant to them.
Data charts are key in research report design to visualize the research data. Clean, attractive, straightforward data charts that focus on your data and insight—and don’t distract with embellishments—allow the audience to understand the information most quickly.
Framework infographics are very impactful in a pitch deck as a 1-page presentation slide. The graphics provide a great visual summary and leave-behind to accompany your verbal storytelling.
In website design, framework infographics are often used in an interactive way on the “about us” or “mission” pages. They can be interactive so users can click and hover to find deeper levels of information.
In a university website design, a process infographic can help prospective students understand the steps for applying to a program—tracking requirements and deadlines. Printing the graphic to keep on their desk at home gives them with a nice cheat sheet and reminder.
In a user manual, process infographics can provide easy to follow steps on how to assemble something, install software, or follow any other type of sequential instructions.
We can “iconize” everything with graphic design! We have designed icons for simple terms and the most complex terms—from apple to zeugma.
In a research report design, icons can be used within a framework infographic visualizing the high-level structure of the research findings, for example, 4 sections of the research. Throughout the report, icons can then be used to represent the sections and allow the reader to easily navigate the report.
For complex or complicated information, icons can be designed to add visual pop to otherwise dry terms. They can also give the reader a hint at a complex meaning and make the content much easier to understand and remember.
In a poster with data charts and infographics about a university, our illustrations of campus landmarks provide a sense of place on first glance, along with the data, to create an emotional connection to the campus.