Building connections through purposeful website design
The Women’s Network is a rapidly growing organization committed to redefining ambition and supporting and advancing collegiate and young professional women across the country. As a woman owned business ourselves, we were excited for the opportunity to design and develop a website that more accurately and completely represents the TWN brand and their extensive, impactful work.
We pulled design inspiration from multiple sources including their robust social presence and created a new, complementary palette and graphic elements to showcase the evolving brand in a new way.
Planning for growth
It was clear from the beginning of the project that TWN’s new website needed to be designed in such a way that would keep pace and scale with the organization’s continued growth, as they added over 100 campus chapters in 2021 alone. Throughout the process we were mindful of where to build in the ability to filter, sort, or visually compose information in a way that would not overwhelm the user as content continued to grow over time.
Integrated web form design
During the discovery phase of the design process we learned from the TWN team that the #1 goal of the site was to encourage women to sign up to become a member of the organization. The primary tool that they were using at the time wasn’t user friendly for their needs, and the completion rate on the form could be improved upon. The original form also didn’t integrate visually into their site design.
Opus looked at multiple solutions for form integration and landed on an alternative that fits beautifully within the site without clicking away to a new page. To the client’s delight, their new form includes fonts, colors, and graphic elements that are reflective of the rest of the site so it looks at home in the page environment, and not like a third party plug in.
Simultaneously, we worked hand in hand with the client to refine the questions in the form as well as how they were structured to encourage a higher completion rate. We were able to streamline the questions, decrease the number of clicks and scrolls that the user had to make to complete the form, all while increasing data analysis benefits for future marketing.