Helping you to get where you’re going
Our long-term client 128 Business Council offers transportation solutions in the Boston area ranging from shuttle services to map making and transportation research. We’ve worked with them for many years on print and digital projects, including their current website. Most recently, we were happy to help with a series of safety infographics to educate their ridership on current procedures.
Safety education illustrations
When the COVID-19 pandemic hit the Boston area hard in the Spring of 2020, 128BC was quick to adapt and provide clear safety guidance to the riders of their shuttles. They came to us to design a series of COVID-19 safety infographics that were simple and easy to understand. As partners with vast infographic experience, we accepted the challenge of designing infographics that were inclusive, user-centered, and intuitive.
While the illustrations would ultimately be accompanied by text on their website, they needed to be easily understood visually without the support of language. The goal was for riders to quickly and confidently understand 128BC bus safety during the pandemic and give peace of mind about procedures put in place for their safety.
Considerations for illustration style
It was important that the series be effective and taken seriously, but not fear-driven given the confusion and uncertainty surrounding protection against the virus at the time. We worked with the client to explore several different illustration styles and ultimately landed on a straightforward monoline style that mimics airline safety pamphlets and is both easily comprehendible and trustworthy. We leveraged pop colors and simple duotone patterns on the masks for a touch of approachability so riders could see themselves in the images.