Naming, branding, and website for an evolving nonprofit
DetecTogether, formerly 15-40 Connection, evolved its mission over the course of its first 10 years and partnered with us to help reposition the organization and develop naming and branding to be more representative of their current work and to more quickly engage their target audiences.
DetecTogether is a nonprofit organization focused on building awareness for early cancer detection and empowering individuals to play a more active role in their own healthcare. At its inception, the organization focused on 15 to 40 year olds, the underserved invincible youth, but over time, they realized their work and their message was important to audiences of all ages. Additionally, the name of the organization was confusing for most and taking away from their ability to connect with audiences.
Fortifying brand strategy
The leadership of DetecTogether had the important foresight to engage with us to revisit their brand strategy before moving forward with creating a new name, brand, and logo design. We worked closely with the leadership and select members of their board of directors to establish clear and aligned articulations of their higher purpose, brand persona, audience profiles, and points of difference. This work came further to life as we drafted 12 different messaging pillars to serve as the foundation for messaging and communication.
Nonprofit website design to save lives through early cancer detection
The website design for DetecTogether is a critical tool in building awareness for their life-saving “3 Step Detect” process for early cancer detection. Our design team created a captivating overall website user experience as well as engaging custom icons to spread DetecTogether’s important message.
The site focuses on people, their success stories, and actionable advice on how to detect cancer early and when it is much more likely to be treatable. The look and feel of the website is upbeat and positive to visualize that people are empowered to take control over their health. Photos of people and their stories make the website feel warm and human and connect website visitors to real people and their experiences.
DetecTogether empowers people to actively take control of their health through the early detection of cancer and the relentless pursuit of the best outcomes. They prepare people to become valued collaborators with their healthcare providers in beating cancer and saving their own life.