Bluehub Logo

Branding for national nonprofit

After 34 years, Boston Community Capital’s work took them beyond Boston and then quickly beyond the state of Massachusetts. To communicate this reach, it was time to change their name and update their identity and we were delighted to do branding for this national nonprofit. Our discovery work, which included numerous interviews, led to the development of a brand strategy that honored their evolution and their strong reputation. We, then, activated the brand strategy by using it as a guide for the renaming, logo design, and visual identity process.

Innovative Community Development

Boston Community Capital (BCC) — now BlueHub Capital — was founded in 1984 and is one of the most innovative and successful community development financial institutions in the nation. BCC investments are credited with preventing more than 800 foreclosure-related evictions, renovating 2 million square feet of real estate, building or preserving nearly 20,000 units of affordable housing, and creating 4,440 living-wage jobs.

We vetted more than 300 names for brand alignment and legal and URL availability.


BlueHub CapitalBrandingBrandingBrand InsightsBrand StrategyLogo DesignVisual IdentityIndustryIndustryNonprofitAwardsAwardsHermes Creative Award Communicator Award4Legal reviews to approve the name