A logo is not a brand. But branding is where we start when we design a logo. How do you want the outside world to perceive your company or organization? Who are you today? And who do you aspire to be in the future?
The answers to these questions become your brand attributes and aspirations. We’ll work with you to articulate your brand statement and find adjectives that will unify your team and create consistency for marketing messages.
The Logo Design Process
Once we understand and define the brand attributes, brainstorming and sketching are the next steps in the visual process. Our designers create lots of drawings and sketch out ideas. Those visual directions are then narrowed internally to the most successful options.
We then execute the best ideas and present them to you. During the presentation, we need to hear your feedback; what is most effective in communicating your brand? Together we discuss revisions and improvements, typography and color. Within 2-5 iterations, the logo is refined to its final form.
In celebration of the approved logo, we prepare a logo style guide to summarize the correct color codes, appropriate white space, and sizes. We also provide you with all the file types you’ll need for day-to-day applications.
The new MIT AeroAstro logo has met with universal acclaim. In all my time in this biz, I have never introduced a logo that was so enthusiastically accepted.