Joe Andruzzi Foundation Logo

Rebranding and logo design

We are incredibly proud to have worked with the Joe Andruzzi Foundation (JAF) for many years and to be able to continue this partnership. It is a great honor for us to play a small role in helping JAF advance their mission to support cancer patients and their families through our graphic design and web design services. To coincide with their 10-year anniversary, we worked with JAF on their rebranding and logo design.

Joe Andruzzi FoundationBrandingBrandingBrand StrategyLogo DesignVisual IdentityWebsitesWebsitesAccessibilityUX DesignWebsite DesignWebsite DevelopmentIndustryIndustryNonprofitDurationDuration3 MonthsAwardsAwardsGraphis Design Annual – Silver

Rebranding and logo design

After many years of collaborations, it was very exciting for us to help build their brand and shape their new visual identity. We met with the project steering committee, interviewed board members, donors, partner care givers and conducted a survey in the discovery process. Everyone agreed that there should be a connection to football in the logo design and it should reflect the upbeat attitude and positivity that is key when it comes to dealing with cancer.  All of these were brand attributes and criteria for the redesign.

Inspire strength, hope, and optimism.