Logo design for an uncommon cookie

Nanci and Terri are the co-rocker, seniorpreneurs who adventurously started a really cool new business at a time when most people might be sitting things out on their rockers. They created a line of delicious, sweet potato, plant-based cookies that are a perfect snack or treat any time of day. These uncommon cookies are baked with soul, wrapped with love, and labeled with humor. We are huge fans of all their different, great tasting flavors and we were instantly drawn to the inspiring energy of the founders. So, it was a privilege for us to help them captivate even more consumers with an effective new logo.

Clarity to increase trial

Once you taste an Off Our Rocker cookie, you will be hooked. They really are incredible. However, their retail partners were noticing that since their shoppers weren’t sure what Off Our Rocker was selling, they weren’t making trial purchases at the rate that was expected for such a great product. So, we worked together to redesign their logo better engage their target consumers and to make it unavoidably clear that they baked super appealing flavors of uncommon cookies.

Off Our RockerBrandingBrandingBrand InsightsLogo DesignPackagingPackagingProduct PackagingIndustryIndustryFood & BeverageProject teamProject teamCasey McGeeAssociate Creative DirectorLily RoblesCreative Director EmeritusLevon KurkjianBrand Strategy Director