Foodwit is a food safety and regulatory managed services firm with a fresh, energetic perspective. They assist clients at various business stages in navigating food safety and regulatory challenges. Unlike their competitors, whom they lovingly call “Negulators,” they are always looking for what is possible for their clients to safely, yet boldly, innovate in the food industry. It was a welcome challenge to communicate the juxtaposition of Foodwit’s vibrant personality in an industry that commands seriousness and professionalism. Their robust experience and youthful leadership in their field were key to communicate on the new website.
Branding
Infographics
Marketing Materials
Website Design & Development
Brand Strategy
Logo Design
Visual Identity
Infographics
Presentation Template
Digital Marketing Graphics
Promotional Collateral
Animated GIFs and Icons
CMYK: 0, 98, 1, 0
RGB: 235, 18, 140
HEX: #EB128C
CMYK: 100, 100, 100, 100
RGB: 0, 0, 0
HEX: #000000
CMYK: 15, 65, 34, 0
RGB: 212, 118, 133
HEX: #D47685
CMYK: 2, 23, 81, 0
RGB: 250, 197, 76
HEX: #FAC54C
CMYK: 22, 0, 19, 0
RGB:200, 230, 213
HEX: #C8E6D5
Through a series of workshops, Opus helped the Foodwit team identify and articulate their key brand elements that will inform how they communicate their brand both visually and verbally. We facilitated the workshops over video conferencing to accommodate the diverse geographic locations of the team members, and broke them into key ares of discovery including higher purpose and points of difference. The team’s active discussions and contributions lead to the solidified brand strategy that culminated in a succinct brand statement that the team could rally around, as well as more detailed descriptions and recommendations for how to position and communicate the new brand. The final deliverable was presented in the form of a robust brand book including all of the brand strategy work as well as the brand guidelines for the new logo and brand identity.
The Foodwit logo speaks to the firm’s ability to be approachable, modern, and fun, while still being practical scientists and strategists. To appeal to innovators, the vibrant pink represents their bold and colorful personality. The black grounds them in fact and research. The two words connect with a diagonal hinting at upward momentum and exploration. A simple and human sans serif created a modern aesthetic.
After the completion of the branding work, Foodwit was excited to roll out their new look and feel with several key marketing tools. They have a strong social media presence, especially on LinkedIn, so we designed custom profile banners for each team member, as well as for the Foodwit company page.
To highlight their experience and expertise in a quick, easy-to-read, and visually compelling way, we created a series of infographics that were posted on social channels and their website.
One of the most versatile pieces wound up being the Powerpoint template and overview slides, which they built upon for additional slides, social media posts, and more — all with a consistent and unified brand look and feel.
For the website, we focused on case studies to showcase expertise across various services and client types. We designed a visually engaging, tiled case studies page with filters for easy navigation. The team pages reflected Foodwit’s playful personality with hover-activated GIFs, personal questions, social media links, and custom graphics for each member. Built in Webflow, the site uses a flexible content design for unique, dynamic pages across the site, allowing easy creation of new pages by website administrators.
Proud to be a certified women-owned business
Proud to be a certified women-owned business
Proud to be a certified women-owned business
