Some of the most fun elements to design on this site were the animated program icons. Inspired by aviation patches which are so unique to this field, we created seven illustrations that represent the work of each individual program. Each “patch” begins to move as the user hovers their mouse over the program image. We worked closely with the team at MIT to understand the work that is done in each area to create visuals and motion that were relevant and engaging for the user. The palette expands upon the original AeroAstro blue and brings in a pop of yellow, and each includes a thick outer border and dotted white line element for uniformity. The animated icons live on the homepage and a still version of the illustration lives on the individual program page, while the .gifs are a versatile asset that could be used on other materials including social media.
Integrated web form design
During the discovery phase of the design process we learned from the TWN team that the #1 goal of the site was to encourage women to sign up to become a member of the organization. The primary tool that they were using at the time wasn’t user friendly for their needs, and the completion rate on the form could be improved upon. The original form also didn’t integrate visually into their site design.
Opus looked at multiple solutions for form integration and landed on an alternative that fits beautifully within the site without clicking away to a new page. To the client’s delight, their new form includes fonts, colors, and graphic elements that are reflective of the rest of the site so it looks at home in the page environment, and not like a third party plug in.
Simultaneously, we worked hand in hand with the client to refine the questions in the form as well as how they were structured to encourage a higher completion rate. We were able to streamline the questions, decrease the number of clicks and scrolls that the user had to make to complete the form, all while increasing data analysis benefits for future marketing.
Preparing for launch
Armed with a new name and logo, we then partnered to build brand and go-to-market strategies for the founder to help launch his business. Opus fully immersed in research about the home inspection industry and provided key insights from interviews that informed how to best reach Kensa’s target audience. Combing our left and right brain, we used insights and eye-catching design to create an expansive portfolio of print and digital marketing materials to set the client up for a successful launch. We rounded out this project with the design of Kensa’s website.
Opus and did a fantastic job guiding me on the path to discover my company voice, name, market positioning, outreach strategy, and more. They spent a lot of time understanding the home inspection landscape from scratch and were deeply thoughtful about their approach and contributions throughout. In some ways I consider Opus to be a co-founder of Kensa Inspections.
Center for Theoretical Physics website design
The web pages of the Center for Theoretical Physics were incorporated into the Physics Department website to eliminate the need for a stand alone microsite and provide cohesive visual design and branding. This section of the website features its own navigation to showcase people, research, and seminars.
WordPress content management system
The user experience for website administrators is a critical aspect of a website design that we really care about. The easier and more intuitive web admins can maintain website content, the more current the site will be. And an up-to-date website creates a great user experience for external audiences. During website development, we implemented the WordPress CMS for the site, built-in automation wherever possible, provided notes throughout the CMS so admins know right where they edit about functionality and character limits, and many other small but powerful tools for easy website administration.
Engaging news page
One of the goals of the site was to clearly inform visitors of the happenings at the college and help them engage easily. With this goal in mind, we developed a news page featuring a search function and filter for key topics to read about the latest information around the college. Posts are clearly listed and simple to scroll through, and each post includes a colorful image with hover effect on the title link to encourage users to click and learn more.
A creative approach to scope and budget
We took a creative approach to the backend setup and data architecture in order to create the most value with our budget. Like an efficiency puzzle, we enjoy figuring out how to meet your website needs while working within financial and timing constraints. We leveraged custom Gutenberg blocks to avoid additional layouts and shared design components across multiple content types.
Website design projects require constant attention to detail and proactive project management. On top of this, we also made this energy policy research website project a lot of fun! The website team at the Kleinman Center was a wonderful partner. They provided insight into administrative challenges which allowed us to design and build a powerful and successful site. Every meeting was a productive and enjoyable collaboration. As funsponsible leaders, we guided the team through every step of the creative and development process.
Smart, intuitive, organized, creative, and able to strike a perfect balance between gorgeous design and usability. This is Opus. I have worked with dozens of web design firms, and Opus stands among the top for its exceptional project management and a can-do customer-focused approach—even when faced with daunting challenges.