North Bennet Street School trains students for careers in traditional trades that use hand skills in concert with evolving technology. All with the objective of preserving and advancing craft traditions, and to foster a greater appreciation of craftsmanship.
In our work with the school, the major goal aside from the visual refresh was the creation of an admin-user-friendly website with maximum flexibility for the very active marketing communications team. This included automation and cross-referencing of content whenever possible to allow the team to focus on inbound marketing and lead nurturing.
Website Design & Development
The design of the website was largely inspired by the craftsmanship put forth from the school. The color palette is warm and inviting, with a yellow inspired by the bricks lining their walls, to earthy taupes and cool slate greys that can be found in the tools of their trade. A notch design element is used throughout the site as a subtle nod to to the precise work being done in their programs such as Bookbinding and Cabinet & Furniture Making. The chosen typeface, GT Sectra, features a hand-chiseled look, blending calligraphic craftsmanship with contemporary sharpness. The result is a website that reflects the school’s warm and human, yet precise quality.
We developed a password-protected portal section on the site, featuring a custom workflow and automation system. This allows job postings to be submitted and accessed by the community with minimal admin involvement. This service greatly benefits the school’s students and alumni, as the detailed automated workflows further reduce the effort required from web administrators.
Proud to be a certified women-owned business
Proud to be a certified women-owned business
Proud to be a certified women-owned business
