A digital experience
For this annual report, we designed with both the print and digital experiences in mind. The e-publication that lives online includes animated elements throughout to engage readers and bring a more dynamic feel to a traditionally static document. During design, we thought ahead about how headlines might animate on the screen, or how different images and shapes might interplay through motion.
We created several detailed infographics to illustrate and explain the Center’s research approach to understanding autism. The complexity of the concepts were broken down into understandable groups of information supported by visual aids, and laid out in a way that is simple for the user to understand.
Annual report infographic design
We believe in infographics, and this report really came to life with the addition of a “JAF by the Numbers” spread. Visualizing information in a compelling graphic is a great way to share your story in an approachable and memorable way. The information becomes easier to understand, more scannable, and faster to absorb.
We begin designing data charts by determining the right type of chart to allow the audience to learn and gain insight. Our principle of “form follows function” is particularly important for designing data charts. Style should never get in the way of understanding the data. Style is used in support of clear and clean design, to communicate your brand and emotional attributes.
One of the challenges with any print design project is understanding your audience. Since Westover is an alumnae magazine, the age of their readers varies greatly. It was important that we walk that fine line in the graphic design of having a large enough font size for the older generations but small enough that we could be economical with space.
The magazine is a bi-yearly publication in summer and winter which leads to a large variety in the types of content. We created a dynamic modular graphic style that allows each issue to feel unique and fresh but with a consistent color palette and font styles so they’re still a family. The magazine is an ever-evolving graphic design and we love stretching ourselves creatively!
The Opus team always manages to elicit a delighted “Oh wow!” response from us when we see their design work, even when we have had an active role in shaping the content and the direction of the design. That’s a sign of their creative vision, their sparkling design sense, and their out-of-the-box imaginations.
The magazine is an ever-evolving graphic design and we love stretching ourselves creatively!
Newsletter & Infographic Design
The quarterly print newsletter keeps the McGovern network up to date on exciting research advances. Based on survey results, we identified the topics the audience is most interested in to ensure content is relevant. The articles are also focused around a specific topic for each issue such as “precision” or “sound” to connect the research to real world applications.
For the graphic design, we took the approach of a “mini magazine”. We focused on short articles and teasers with opportunities to find more detailed information online.
The heart of each newsletter is a custom infographic with exciting images, data points, and factoids. The infographic varies in approach, style, and concept for each issue.
If I could summarize working with Opus with one word it would be synergy. From our initial conversation to the hectic pre-launch crush, the Opus team was professional, inventive and always collaborative. I particularly appreciated the project management expertise throughout the project. In summary, Opus delivered a beautiful website (on time and within budget) that we are immensely proud to share with the public.
Importance of style
Ellery designed the first infographic with a painterly, watercolor effect which seemed fitting for the Cape. People would be drawn to the watery colors and feel, and then learn how aquifers work! Once the style was established, the 7 remaining posters were designed in a similar style with a similar process – a reading of the script and design with feedback.
Working with the Groundwater Guardians was educational and inspiring. They are sampling, testing, advocating and helping people keep their water safe for drinking. It made us think about the ingredients we put into our water from household items like shampoo and detergent. We have adopted safer, green cleaners in our studio as a result.
Designing for both print and digital engagement
Print design plays a critical role in the marketing mix: it creates a tangible experience. As a compliment to digital design, readers hold the piece in their hands, feel the paper, and interact with the pages. We design materials that your audience will remember and want to keep. We take into account the paper quality and selection that works best for each piece, and encourage the use of sustainable materials.
We have extensive print production experience and wonderful print production partners to deliver beautifully designed final products such as reports, magazines, and viewbooks. The right paper selections make a big difference in the look and feel. We identify and help you select cost-effective print materials that align with your brand, support your messaging, and are responsible for the environment.
Diecuts, foil stamps, UV inks, emboss or deboss — we will select the finishing touches that make your piece stand out!
Over the past several years we’ve seen an increase in digital counterparts for print publications. This might take the form of an interactive PDF, e-publication, or a microsite for those audiences who would rather consume information on-screen vs. in-hand.
We work on many different types of publications. Scientists conducting research or consultants sharing data results need to have a clear and approachable report to present their findings. Among our client sectors, we work with non-profits and we love doing annual reports to help organizations stay in touch with their supporters and partners. For schools, the viewbook remains an important, practical, and physical tool for students and families making an admissions decision.
Our report and publication services include:
- Annual Report Design
- Book Design
- Catalog Design
- Learning Material Design
- Magazine & Editorial Design
- Newsletter Design
- Program Book Design
- Research Report Design
- Viewbook Design
Our final design solution has a smaller footprint of roughly 6×9 inches. It has 8 pages with a place to store a few inserts on the inside back cover. The back cover is double thick to serve as the pocket and opens at the top of the page. But it’s not super obvious. There’s a half-circle die-cut or “thumbcut,” to signal to students that there is something extra stored there for them to discover. The inserts might contain content such as event information or admissions deadlines. Since this info changes every now and then, the inserts can be updated as needed and the basic viewbook can have a much longer shelf-life.
Viewbook design approach
We worked closely with the client to identify the most important messages. Then, we used the design to make those messages bold and memorable. It started with the title “Who is Nutrition?” The question is provocative and introduces the idea that there are many roles to play in the study of nutrition. Science and Policy are just two of the directions one can take. With this headline, we used beautiful macro images of vegetables and fruit to demonstrate the idea of taking a closer look or a different perspective on food.
We also needed to emphasize the idea of science, as well as food. So we created a molecule graphic as a clear foil on the cover. When people pick up the viewbook, they are attracted by the title and macro broccoli, and then notice the molecules which are more subtle.
We loved working with Annie Devane, the Director of Communications. She fostered our creativity with her own. Together we won gold in the 33rd Annual Education Advertising Awards competition.
It is always a pleasure to work with such a driven and results-oriented team.