We partnered with MassArt to design two catalogs for gallery shows, Encircling the World: Contemporary Art, Science, and the Sublime, and Seeing the Elephant. While distinct in their content, it was important that the design of both catalogs allowed for the artwork to shine.
Encircling the World: Contemporary Art, Science, and the Sublime is a multidisciplinary exhibition that features an international roster of artists whose work is rooted in scientific inquiry. Their compelling visualizations of complex datasets and natural phenomena make the unseen visible.
Reports & Publications
Inspired by the concept of the exhibition, instead of placing the featured artwork on the cover, we created a reveal with laser cut triangles that allowed the work to peek through. The intention with this choice was to reflect the concept of data, science and the universe. The image used on the cover was The Observable Universe which was key at portraying the concept. The cover uses a black paper with three hits of white ink to make sure the title and information printed on black really popped.
We designed the catalog with simple, elegant typography that does not distract from the artwork. Instead, it complimented the scientific concept but allowed the artwork to be the hero on the pages. The inside margins of the page were wide so the art would not get lost in the gutter. To show off the artwork, we repeated full-page images of the art with some pages displaying artists work with full-color background that bleeds to the image.
The Seeing the Elephant exhibition featured contemporary artists whose work explores a wide range of topics facing India today. Neon Pantones inspired by the color palettes of the artists’ work were used throughout the catalog and culminate on the cover in the form of an abstract elephant.
The catalog won First Place in the 2019 New England Museum Association (NEMA) Publication Award Competition.
Reports & Publications
Showcasing the artwork in the best possible light is an important consideration for fine art catalog design. The goal was to create eye-catching books that promote the art without distracting from it. Using shapes, sizes and print production elements inspired by their themes, we were able to create clean, distinctive pieces to complement the work itself.
The colors chosen were inspired by works of the artists featured. Each spread of the catalog featured varying sets of colors that complemented the art. To really make the colors pop, we chose bright Pantone color swatches including a neon pink.
Proud to be a certified women-owned business
Proud to be a certified women-owned business
Proud to be a certified women-owned business
