The question comes up often “Should we create print pieces when our audience increasingly consumes information online?”
The answer is yes, and of course it depends on your goals and your strategy. Many goals will be achieved successfully with digital communications but consider this: in a world where more and more transactions move to our computer and mobile device screens, receiving a beautiful, well written report, invitation or brochure stands out. As our lives are getting increasingly pixelated, the visceral experience of touching paper and turning real pages makes people remember your piece and your message — the original interaction.
Below are images of the Massart annual report we created recently. It’s a memorable experience to feel, read and interact with this tabloid size print piece and cool envelope. It’s different.