We help you explore your brand through many different lenses, articulate your true brand essence, and consistently communicate—visually and verbally—to captivate your target audience. Our services include brand insights, brand strategy, logo design, visual identity, and much more.

We design and develop powerful, accessible and user-centric websites. We create effective tools and content for a wide range of digital marketing initiatives. Our services include website design, UX design, accessibility, digital marketing, presentation design, and more.

We help you creatively communicate complex information in approachable and easy-to-consume infographics for both digital and print applications. Our services include data charts, framework graphics, process graphics, iconography, illustration, and more.

Our knowledge and extensive experience in print design allows us to support your project from concept ideation, to design and layout, all the way through managing production. Our services include brochure design, collateral design, publication design, packaging design, promotional materials, report design, and more.

From our clients

The Opus team always manages to elicit a delighted “Oh wow!” response from us when we see their design work, even when we have had an active role in shaping the content and the direction of the design. That’s a sign of their creative vision, their sparkling design sense, and their out-of-the-box imaginations.

Rich BeebeAssociate Director of Advancement Communications, Director of Publications

How We Are Different

empowering good

We are passionate about empowering the great people who are leading inspiring and mission-driven companies and organizations with the brand strategy, graphic design, web design, and infographic solutions that are most right for them. We will always care deeply about your well-being, your happiness, and your success because we sincerely believe that when you succeed, good prevails.

About Us

How We Are Different

design with purpose

We believe that the best design is purposeful — web design and graphic design that enables and elevates your organizational objectives and successfully addresses your audience’s needs. Good design, unlike art, delivers specific user needs and is aesthetically awesome at the same time. Your audience and users are our focus of every print design, web design, and infographic project.

About Us

How We Are Different

funsponsible

We will make sure that we all have a lot of fun on our brand strategy, graphic design, and web design journeys together. We will also serve as responsible project managers who will guide you through every step. We take personal pride in our passion for service excellence. We will communicate clearly and often throughout every strategy and design project and we will always be there for you.

About Us

How We Are Different

transparent

We don’t hide behind mysterious processes and we don’t have a pretentious design black box. We enjoy bringing you along on the creative journey and teaching you as much as you care to learn about our approach to brand strategy, graphic design, and web design. Please check out some of the workshops we have designed to share what we have learned and to help bring you more deeply into the process.

Our Workshops
website accessibility

From our Boston web design agency: top reasons to upgrade your website

Your website design looks decent, you have gotten used to all its little imperfections, limitations and can work around things that are not perfect. There are no real reasons to upgrade your website design, to invest considerable time and budget. It’s good enough – but is it?

For most companies and institutions, the website is the first impression their audience has of them. Sometimes, it is in fact the only chance you have to interest someone in your product. If you provide information, and it is difficult to find it or outdated, your visitors will likely leave and go to a competitor. So “setting and forgetting” is not a practice beneficial to your business.

A website refresh or redesign does not need to take the better part of a year for a Boston web design company. Depending on the size of your website, a full website redesign can be done in a few months, if you approach it methodically and with the right support of a good web designer. Sometimes just focusing on a smaller refresh of your website hierarchy and formatting your pages consistently with an eye on web design is all you need. You can make small, progressive changes to the website design and graphic design that don’t take much time but make the experience better for your user.

Having said this, here are the top signs it’s time to upgrade your website from our graphic design and web design experts:

  1. You can’t remember the last time you updated your homepage
    The content on your homepage is outdated, imagery is still showing fashion from 2010, you are using the login from the person who had the job before you did….  site visitors will notice these things. In a world where first impressions on website design are often everything, the homepage in particular needs to be current and updated regularly.
  2. Your website navigation looks like spaghetti
    If you’ve ever thought “I will just make a new page for this information and put it under /about”, your navigation may be in need of an upgrade. Are your users finding what they are looking for? Is it intuitive? Is it representative of your brand, of what you do? It is important to consistently keep these questions in mind, especially when looking at your site navigation.
  3. Your pages all have different sized images and fonts
    Consistent structure and formatting of pages make it easy for the user to read and scan content. That way, the user can focus on what they are trying to accomplish on your website and have a more joyful experience. This immediately translates into their overall attitude about your company or institution. “Easy on the eyes” is an expression for a reason that our web design experts truly believe in. Users that enjoy your site are more likely to convert.
  4. Your site is not responsive
    Having a responsive website design means that your site is optimized for desktop as well as tablet and mobile. On average, around 40% of web traffic in the US comes from mobile devices. You want to make sure users can access all your content, no matter how they get to it. Definitely a reason to upgrade your website design and graphic design.
  5. To update any text or images, you need to ask a developer
    It is important to keep your content current on your website. This means making regular updates. Our web and graphic design agency can help. If your site does not use a CMS that allows you to easily make changes, you may want to consider a change. There are many easy to use options, such as Squarespace or WordPress, and more complex but powerful ones like Drupal or Sitecore. The goal of all of them is to make it easy to continuously update your content and stay current for your users. The website design matters but the content is king.
  6. Your last developer has moved to Hawaii
    If you have a CMS and have not been maintaining it, not running the necessary security and plugin updates, you may be exposed to hacking. Functionality on your website may have stopped working. Or you keep thinking that there must be an easier way to do this mundane maintenance thing. Technology evolves as much as your business evolves, and there are always ways to make site maintenance easier. Our web design agency has many tips and tricks that can help.
  7. Only the 2 most senior people were present for the last update
    When nobody really remembers who, how, what was changed during the last update, it is definitely a reason to upgrade your website with the help of an experienced Boston web design firm. Technology and design styles change rapidly. User behavior changes with all the different devices, and your website and graphic design needs to change with them, grow with them. If your site does not grow with these changes, your business cannot grow. The more you stay on top of changes and continuously improve, the happier your users will be.
  8. Your site still lives at http
    If you have not updated your website design yet from http to https, you should think about making this upgrade. Aside from wanting the additional security, Google now looks at sites at http less favorably and will rank them lower in their search results. After working so hard to improve your content for SEO, be careful not to hurt your rankings.
  9. Last time you looked at analytics, IE9 was still a thing
    Know your user. Enough said – or read our Top Analytics Metrics article for more details.
  10.  You have never thought about your audience profile for your website design
    To have a successful business, you have to know your audience. The majority of your audience will look at your website design at some point or another. So you need to make sure they can accomplish their task quickly and easily, whether it is finding information or completing a task.

Website Accessibility

Our graphic design and web design team is trained in accessible website design and development. Our UX and digital director, creative director, and art director studied in the user experience program at Bentley University and hold certificates in user experience design. In addition, our developer has extensive experience in developing accessible websites. We have also gained a lot of practice in creating accessible website design through our work with the Massachusetts Institute of Technology (MIT) usability and accessibility team. We design and build accessible websites for higher education institutions as well as non-profit organizations. Here are some tips on how to create an accessible website.

We offer a website accessibility audit to review your current website and identify how to improve your website’s accessibility.