Our fabulous accountant, Doug Murstein, always has his little dog Isaac in the office when we come for a meeting. There’s a gate that we walk over, a small dish of water, and a few scattered toys. Isaac greets us and then calmly sits and listens quietly. He’s a great dog. So when Doug came to the Opus Design studio for a meeting, we of course, asked him to bring Isaac along too. Doug needed a new logo design and business card for his firm in Brookline. He requested that we somehow work the dog into the logo. Julia convinced Doug (and rightly so) to forgo the canine in the mark to avoid his being confused with a kennel, groomer, or other dog-related service.
Let’s think about this more
We did not, however, dismiss the fact that he asked. He had a graphic design idea and suggestion which was not the best idea, but still an important one. He wanted the dog in his logo because he loves the dog. He loves his beautiful twins as well, but he didn’t ask for them to be on the logo. The difference is, that Isaac is part of his brand. When clients come to his office in Coolidge corner, there is an experience that folks have interacting with Isaac. He’s nice, behaved, unexpected and memorable. These attributes contribute to our experience with Doug and I’m sure it contributes to other clients’ as well. He makes us feel welcome, creates a friendly and casual environment. It’s a nice environment to talk about taxes.
Pet Friendly Graphic Design in Boston
Having Doug and Isaac in the studio created a nice environment for us as well. Emily Knapp took the lead on the graphic design and put together a polished, professional, modern and clean word mark for Doug. On the back of the card she designed an abstract pattern. Nothing too distracting or anthing that might confuse a person about Doug’s business. Just a little surprise that reminds anyone who has met with him, that he is also nice, behaved, unexpected and memorable. Nice work Emily!
In graphic design, and any design for that matter, when clients request things that we may not think are realistic or important, there is still certainly something of value there, simply for the fact that they requested it. Ask a few questions and dig a little deeper… it will improve the overall design.