Over the past month, Opus Design has created logos for a heavy metal band, a fast-food restaurant, a chick flick and a lipgloss for tweens. How can a design studio with a focus on higher ed do such a variety of logos and WHY?
Designing this mix-match of logos was a stretch exercise to explore the motifs and conventions of different industries. Once a designer has a focus or specialty in terms of clientele, it’s not as easy to reach beyond conventions (or what is typically considered appropriate). Opus brainstormed a bunch of random companies and products. Then we selected the ones that provided a good variety for the audience and industry. One by one we picked them out of a paper bag and went at it. Research the common motifs and create a typical logo for tequila, a craft beer, a coffee shop in Portland, etc.
It was interesting to see how just a few style elements can signal something aimed at young girls or sports fans. And there is something that designers can learn from using neon, hand-drawn shapes, period fonts, and other elements we don’t use every day. It was a fantasy logo design experience, and super fun to see what others did with their companies. Here they are, hope you enjoy!