Working with designers is an integral part of any marketing and advancement operation, but it isn’t always easy to communicate your vision and needs. Walk away from this workshop with actionable techniques to better communicate with your designers using basic design vocabulary, processes, and principles. You will get to practice your new found tools and explore a case study where we collaborated with MassArt on a design project using these methods from start to finish.
Outcomes & Deliverables
- solutions to common challenges working with designers
- understanding the 5 most important design principles
- design vocabulary (with handout)
- case study
Format
The workshop is 1 hour long and we can deliver it on-site, in our studio, or as a webinar. Often the workshop is used as a lunch-and-learn session for marketing teams. We can customize the session for your needs. Examples of use cases:
- MIT: Marketing professionals in the School of Engineering attended the workshop as a lunch-and-learn session to learn a process for working with their designers efficiently and effectively.
- Emerson College: Workshop is used in the entrepreneurship class to provide students with basic design skills to develop marketing materials for their companies on their own. The workshop is customized with an add-on: speed critiquing. 5-minute critique of every students’ company logo using the tools learned during the workshop.
- Bose: The marketing and curriculum design team used the workshop as a lunch-and-learn session to improve the conversations and processes with their designers to create “good design”.
“Julia and her colleagues at Opus Design have figured out how to demystify design by providing a handful of practical tools that promotes the kind of thinking and action needed across teams responsible for developing content of all kinds. In their workshop, teams with little to no background in design, leave with a common language and process. Simply put, they turn “good design” into something we can all get our arms around.”
“This was a fantastic workshop that was both fun and informative. It really crosses job lines and was useful for everyone on our Annual Giving team, whether they dealt directly with design or not. It really opened our eyes to vocabulary to use when giving recommendations. Julia had a great spark of energy throughout her presentation and the knowledge she left us with will help us for years to come.”
