The Devonshire Foundation website and logo

This year we worked with the Devonshire Foundation to design a logo and website that showcase the impact they have in the New England area. The Devonshire Foundation is a private foundation. They create measurable and sustainable impact by supporting “ready-for-growth” programs that address social and environmental change. They give grants to programs that range from focusing on improving opportunities for youths to focusing on bettering the environment.

The logo

For the first step of the process, we were asked to design a logo that speaks to the foundations’ social and environmental focuses. The logo also needed to support the long history of charitable giving behind the foundation. The Devonshire Foundation was created in 1949 by the Howland family and has been giving grants to eligible programs ever since.

We provided the foundation with multiple logo options to choose from. Usually, when we design logos, most of the designers in our studio each take a stab at creating their unique versions. This is based on design success details we established with our client. We then narrow the options down to a (manageable) list of successful ones to review with our clients.  The option the client selected was created by our designer, Kim Lê. The mark she designed includes the first letters in the foundations’ name combined in a single mark with a small leaf shape created from part of the F. The two-toned effect of the blue and green lends itself to the dual interest of the foundation into social and environmental change.

The Devonshire Foundation Logo Design


The website

We also designed a website to help explain who they are as a foundation, who they serve and how to apply for grants. If a visitor is qualified, they can apply for a grant directly through the website. The client also wanted to showcase the amazing groups they fund and what they do.

Our art director and UX designer, Ellery Moorey, worked with the foundation on the architecture and wireframing a website that included everything they needed. Ellery and designer Heidi Scammon worked on the design of the website once the architecture phase was complete. The design was inspired by the new logo as well as select keywords that describe the foundation: human, approachable, and collaborative. The website includes bright colors, a friendly sans serif font, and lots of empowering imagery of the programs that the foundation has provided grants to. Once the design phase for the website was complete, Heidi built the website in Webflow, one of our favorite CMSs.

Check out the website

Devonshire Website Mobile


Why Webflow is a great design tool

We serve a wide range of clients, from large Higher Ed institutions to small 2-person start-ups. Given the range of clients, we also use a range of tools for websites we design.
Webflow is a CMS that is specifically created for designers. They have made it possible for designers to build websites without needing to know how to code (too much). With a great library of tutorials, Webflow provides all you need in order to start building a website from scratch. We have now built several websites using the tool and have only asked our developer for a small piece of custom code each time. Webflow is a great no-code/low-code tool that we highly recommend and here are four reasons why:

It’s visual

The first and biggest reason why Webflow is easy for designers to use is that it’s all VISUAL. There is little coding, just an intuitive interface. You can view your page as you build it and see the structures you are creating right on the page. It’s better when we can see what we’re doing and have visual confirmation whether something is working or not.

Great content management system

The CMS is super easy to use which is a huge plus. In the end, our clients have to maintain their websites on their own so the CMS is really important. It crops your images for you, posts and news items are super easy to add, copy is added and revised in seconds. The CMS is stripped down and doesn’t have a million features, that’s why it’s so easy. Of course, that’s why it’s best used for smaller websites.

Custom design

Unlike using an online builder that only uses templates, you are fully in control. This means that you are NOT building a templated site! You can design and build a completely custom website and not feel confined to predefined content blocks. All the structure and design is completely up to you.

Test and fix

Designers can test the website AND make the adjustments. That’s right, there is no back and forth with our developer when we can just make changes ourselves. No more asking if they can add just 5 more pixels of margin above a title or image. It speeds up the entire process, so you can cut your own time down by half or more and cut your developers time to practically nothing!

If you are looking for a new website, contact us and we can discuss whether a Webflow website is right for you.

See a Webflow website we designed