Reports & Publications

Designing for both print and digital engagement

Print design plays a critical role in the marketing mix: it creates a tangible experience. As a compliment to digital design, readers hold the piece in their hands, feel the paper, and interact with the pages. We design materials that your audience will remember and want to keep. We take into account the paper quality and selection that works best for each piece, and encourage the use of sustainable materials.

We have extensive print production experience and wonderful print production partners to deliver beautifully designed final products such as reports, magazines, and viewbooks. The right paper selections make a big difference in the look and feel. We identify and help you select cost-effective print materials that align with your brand, support your messaging, and are responsible for the environment.

Diecuts, foil stamps, UV inks, emboss or deboss — we will select the finishing touches that make your piece stand out!

Over the past several years we’ve seen an increase in digital counterparts for print publications. This might take the form of an interactive PDF, e-publication, or a microsite for those audiences who would rather consume information on-screen vs. in-hand.

Publication Design

We work on many different types of publications. Scientists conducting research or consultants sharing data results need to have a clear and approachable report to present their findings. Among our client sectors, we work with non-profits and we love doing annual reports to help organizations stay in touch with their supporters and partners. For schools, the viewbook remains an important, practical, and physical tool for students and families making an admissions decision.

Our report and publication services include:

  • Annual Report Design
  • Book Design
  • Catalog Design
  • Learning Material Design
  • Magazine & Editorial Design
  • Newsletter Design
  • Program Book Design
  • Research Report Design
  • Viewbook Design

Compact college admissions viewbook design

Tufts admissions viewbook design
Tufts admissions viewbook design

Our final design solution has a smaller footprint of roughly 6×9 inches. It has 8 pages with a place to store a few inserts on the inside back cover. The back cover is double thick to serve as the pocket and opens at the top of the page. But it’s not super obvious. There’s a half-circle die-cut or “thumbcut,” to signal to students that there is something extra stored there for them to discover. The inserts might contain content such as event information or admissions deadlines. Since this info changes every now and then, the inserts can be updated as needed and the basic viewbook can have a much longer shelf-life.

Viewbook design approach

We worked closely with the client to identify the most important messages. Then, we used the design to make those messages bold and memorable. It started with the title “Who is Nutrition?”  The question is provocative and introduces the idea that there are many roles to play in the study of nutrition. Science and Policy are just two of the directions one can take. With this headline, we used beautiful macro images of vegetables and fruit to demonstrate the idea of taking a closer look or a different perspective on food.

Molecule graphics

We also needed to emphasize the idea of science, as well as food. So we created a molecule graphic as a clear foil on the cover. When people pick up the viewbook, they are attracted by the title and macro broccoli, and then notice the molecules which are more subtle.

We loved working with Annie Devane, the Director of Communications. She fostered our creativity with her own. Together we won gold in the 33rd Annual Education Advertising Awards competition.

It is always a pleasure to work with such a driven and results-oriented team.

Annie DeVaneDirector of Communications & Web Strategies