To be successful, every product needs to provide a good experience for the user: an enjoyable process that allows users to accomplish goals efficienctly.
We put user experience (UX) at the core of design. This includes not only websites but also brochures, infographics, presentations and other materials. We start by identifying who the audience is and what they are trying to do. Then we design the best possible experience to accomplish these tasks.
Research and data are key to determining the audience, their goals, and needs. All of these together help us make decisions for the user experience design. Some of the research tools we use are:
- Analytics data
- User interviews
- Focus groups
- User Testing
Depending on the project, different research tools may be relevant and implemented at different project stages. Usually, discovery is where most research is executed. For website projects, we may also use research tools during architecture (e.g. prototype testing, card sorting), design and quality assurance testing.
Regardless of the project, creating a delightful user experience is at the core of our work and we consider the user at every step of the process.
We were impressed by the process and the tools that kept the project moving forward to a timely completion for our website redesign. The Opus team worked with us through all of the occasional bumps that come along with complicated projects. They truly felt like partners rather than vendors.