One of the challenges with any print design project is understanding your audience. Since Westover is an alumnae magazine, the age of their readers varies greatly. It was important that we walk that fine line in the graphic design of having a large enough font size for the older generations but small enough that we could be economical with space.
The magazine is a bi-yearly publication in summer and winter which leads to a large variety in the types of content. We created a dynamic modular graphic style that allows each issue to feel unique and fresh but with a consistent color palette and font styles so they’re still a family. The magazine is an ever-evolving graphic design and we love stretching ourselves creatively!
The Opus team always manages to elicit a delighted “Oh wow!” response from us when we see their design work, even when we have had an active role in shaping the content and the direction of the design. That’s a sign of their creative vision, their sparkling design sense, and their out-of-the-box imaginations.
The magazine is an ever-evolving graphic design and we love stretching ourselves creatively!