Westover School magazine design

Westover School magazine design
Westover School magazine design

Magazine Design

One of the challenges with any print design project is understanding your audience. Since Westover is an alumnae magazine, the age of their readers varies greatly. It was important that we walk that fine line in the graphic design of having a large enough font size for the older generations but small enough that we could be economical with space.

The magazine is a bi-yearly publication in summer and winter which leads to a large variety in the types of content. We created a dynamic modular graphic style that allows each issue to feel unique and fresh but with a consistent color palette and font styles so they’re still a family. The magazine is an ever-evolving graphic design and we love stretching ourselves creatively!

Westover School magazine design
Westover School magazine design

The Opus team always manages to elicit a delighted “Oh wow!” response from us when we see their design work, even when we have had an active role in shaping the content and the direction of the design. That’s a sign of their creative vision, their sparkling design sense, and their out-of-the-box imaginations.

Rich BeebeAssociate Director of Advancement Communications, Director of Publications

 

The magazine is an ever-evolving graphic design and we love stretching ourselves creatively!

Westover School magazine design
Westover School magazine design

McGovern Institute newsletter and infographic design

McGovern Infographic Design
McGovern Infographic Design

Newsletter & Infographic Design

The quarterly print newsletter keeps the McGovern network up to date on exciting research advances. Based on survey results, we identified the topics the audience is most interested in to ensure content is relevant. The articles are also focused around a specific topic for each issue such as “precision” or “sound” to connect the research to real world applications.

For the graphic design, we took the approach of a “mini magazine”. We focused on short articles and teasers with opportunities to find more detailed information online.

The heart of each newsletter is a custom infographic with exciting images, data points, and factoids. The infographic varies in approach, style, and concept for each issue.

If I could summarize working with Opus with one word it would be synergy. From our initial conversation to the hectic pre-launch crush, the Opus team was professional, inventive and always collaborative. I particularly appreciated the project management expertise throughout the project. In summary, Opus delivered a beautiful website (on time and within budget) that we are immensely proud to share with the public.

Julie PryorCommunications Officer, MIT McGovern Institute for Brain Research

Reports & Publications

Designing for both print and digital engagement

Print design plays a critical role in the marketing mix: it creates a tangible experience. As a compliment to digital design, readers hold the piece in their hands, feel the paper, and interact with the pages. We design materials that your audience will remember and want to keep. We take into account the paper quality and selection that works best for each piece, and encourage the use of sustainable materials.

We have extensive print production experience and wonderful print production partners to deliver beautifully designed final products such as reports, magazines, and viewbooks. The right paper selections make a big difference in the look and feel. We identify and help you select cost-effective print materials that align with your brand, support your messaging, and are responsible for the environment.

Diecuts, foil stamps, UV inks, emboss or deboss — we will select the finishing touches that make your piece stand out!

Over the past several years we’ve seen an increase in digital counterparts for print publications. This might take the form of an interactive PDF, e-publication, or a microsite for those audiences who would rather consume information on-screen vs. in-hand.

Publication Design

We work on many different types of publications. Scientists conducting research or consultants sharing data results need to have a clear and approachable report to present their findings. Among our client sectors, we work with non-profits and we love doing annual reports to help organizations stay in touch with their supporters and partners. For schools, the viewbook remains an important, practical, and physical tool for students and families making an admissions decision.

Our report and publication services include:

  • Annual Report Design
  • Book Design
  • Catalog Design
  • Learning Material Design
  • Magazine & Editorial Design
  • Newsletter Design
  • Program Book Design
  • Research Report Design
  • Viewbook Design