Importance of style
Ellery designed the first infographic with a painterly, watercolor effect which seemed fitting for the Cape. People would be drawn to the watery colors and feel, and then learn how aquifers work! Once the style was established, the 7 remaining posters were designed in a similar style with a similar process – a reading of the script and design with feedback.
Working with the Groundwater Guardians was educational and inspiring. They are sampling, testing, advocating and helping people keep their water safe for drinking. It made us think about the ingredients we put into our water from household items like shampoo and detergent. We have adopted safer, green cleaners in our studio as a result.