Infographics are an effective way to share data that might otherwise be dry, difficult to understand, or confusing. Our approach to infographic design starts by understanding the data. What do the numbers or the content say? What is the insight? What’s the story or take-away? This helps us identify what is important.
We need to learn about you and your audience. What are your goals for the infographic? By discussing the message and audience we can uncover the right visual style.
Some infographics are light and fun while others are more intense and serious. They can be a bold call to action or a detailed, accessible resource. An academic presentation requires a clear, accurate diagram and a company brochure needs a framework graphic outlining the mission and process. A website benefits from infographics by making content faster to read.
Infographic design provides a lot of value — transforming data and content into a form that is more accessible and memorable for your audience.
Types of Infographics
- Data-driven charts
- Decision trees
- Framework graphics conveying a mission or process
- Icon sets
- Story-telling illustrations
“Opus designed deCordova’s sculpture park map and visitor guide. The Opus team was extremely sensitive to our timetable, budget, and needs. I felt Opus went above and beyond what was required of a design team when taking care of deCordova as a client. The designers were attentive, creative, and enjoyable to work with.”