Design Strategy

The best possible design begins with design strategy. Strategy without effective design falls flat. We achieve outstanding results by integrating both.

Intersection of Marketing Strategy and Design Execution

Strategy

We develop the design strategy first by identifying goals and constraints. Who are we talking to? What is the call to action?

Design & Execution

Next, our team of talented designers and developers brings the strategy to life through the visual design and execution.

 

Learning pie-chart

Learn

To start, we listen to your story and ask questions about challenges, your goals, and aspirations. Research provides insight into the audience, competition, timing, needs, and constraints. Stakeholder interviews provide valuable insight for the design and execution. Learning as much as possible about you and your audience up front is critical for success – ours and yours.

Thinking diamond shape coming out of pie chartThink

We then apply what we learn and develop a strategic plan to achieve your goals. In collaborative working meetings with you and our team, we identify and articulate the approach, key messages, look and feel, and content structure. We summarize any decisions in a creative brief that guides the team throughout the project.

Creating Diamond shapeCreate

Our talented design and development team executes creative design together with our photography, video and writing partners. We lead clients to the most effective and elegant solutions for identity, infographics, websites and marketing materials across all media.

 

We thought we were hiring designers and instead we got whip-smart strategy consultants who happen to be artists.MEGAN WELLS
HEAD OF ADMINISTRATION, GERMAN INTERNATIONAL SCHOOL BOSTON

Design Strategy

The best possible design begins with design strategy. Strategy without effective design falls flat. We achieve outstanding results by integrating both.

Intersection of Marketing Strategy and Design Execution

Strategy

We develop the design strategy first by identifying goals and constraints. Who are we talking to? What is the call to action?

Design & Execution

Next, our team of talented designers and developers brings the strategy to life through the visual design and execution.

 

Learning pie-chart

Learn

To start, we listen to your story and ask questions about challenges, your goals, and aspirations. Research provides insight into the audience, competition, timing, needs, and constraints. Stakeholder interviews provide valuable insight for the design and execution. Learning as much as possible about you and your audience up front is critical for success – ours and yours.

Thinking diamond shape coming out of pie chartThink

We then apply what we learn and develop a strategic plan to achieve your goals. In collaborative working meetings with you and our team, we identify and articulate the approach, key messages, look and feel, and content structure. We summarize any decisions in a creative brief that guides the team throughout the project.

Creating Diamond shapeCreate

Our talented design and development team executes creative design together with our photography, video and writing partners. We lead clients to the most effective and elegant solutions for identity, infographics, websites and marketing materials across all media.

 

We thought we were hiring designers and instead we got whip-smart strategy consultants who happen to be artists.MEGAN WELLS
HEAD OF ADMINISTRATION, GERMAN INTERNATIONAL SCHOOL BOSTON