Marketing Materials

Collateral design for your brand toolkit

Quality marketing materials that are consistent across touch points elevate the perception of your brand and improve the effectiveness of your marketing efforts. We start the design process by understanding the communication goals of each piece and design purposefully with those goals in mind. And, we’ll always ensure your branding is represented accurately and consistently across materials.

We have vast experience in creating entire toolkits of assets for our clients, from high level overview brochures to audience-specific Powerpoint presentations to customizable templates for everything in between. Below is a sampling of some of the marketing materials we can help with:

  • Appeals
  • Banners
  • Business Cards
  • Brochures
  • Campaigns
  • Digital Ad Design
  • Direct Mail
  • Email Template Design & Email Campaign Design
  • Exhibit Booths
  • Gifts & Giveaways
  • Info Sheets & Spec Sheets
  • Invitations
  • Maps
  • Murals
  • Pitch Decks
  • Point of Purchase
  • Point of Sale
  • Poster Design
  • Powerpoint Template Design
  • Presentation Design
  • Print Advertising
  • Sales Kits
  • Sell Sheets
  • Stationery
  • Social Media Asset Design (profile images + posts)

Folder & map design for business school admissions

MIT Sloan Map Design
MIT Sloan Map Design

Form follows function

Although the map is very attractive, we truly believe that form follows function. The map must be clear and intuitive for someone walking through the campus for the first time. We draw on our UX experience when we design maps and try to put ourselves in the position of the visitor when we create and test ideas. We also considered the admissions team and how they would travel, store, and use the pieces. The folder and map design was definitely a great example of where functional and practical concerns inform a great design experience.

MIT Sloan Map Design
MIT Sloan Map Design

Seeing the Elephant exhibition catalog

MassArt Exhibition Catalog Seeing the Elephant - Print Design
MassArt Exhibition Catalog Seeing the Elephant - Print Design

Catalog Design

Showcasing the artist’s work in the best possible light is an important consideration for fine art catalog design. We wanted to create eye-catching books that promote the art without distracting from it. Using shapes, sizes and print production elements inspired by their themes, we were able to create clean, distinctive pieces to complement the work itself.

Opus has provided other services for MassArt including annual report design and infographics