Marketing Materials

Collateral design for your brand toolkit

Quality marketing materials that are consistent across touch points elevate the perception of your brand and improve the effectiveness of your marketing efforts. We start the design process by understanding the communication goals of each piece and design purposefully with those goals in mind. And, we’ll always ensure your branding is represented accurately and consistently across materials.

We have vast experience in creating entire toolkits of assets for our clients, from high level overview brochures to audience-specific Powerpoint presentations to customizable templates for everything in between. Below is a sampling of some of the marketing materials we can help with:

  • Appeals
  • Banners
  • Business Cards
  • Brochures
  • Campaigns
  • Digital Ad Design
  • Direct Mail
  • Email Template Design & Email Campaign Design
  • Exhibit Booths
  • Gifts & Giveaways
  • Info Sheets & Spec Sheets
  • Invitations
  • Maps
  • Murals
  • Pitch Decks
  • Point of Purchase
  • Point of Sale
  • Poster Design
  • Powerpoint Template Design
  • Presentation Design
  • Print Advertising
  • Sales Kits
  • Sell Sheets
  • Stationery
  • Social Media Asset Design (profile images + posts)

McGovern Institute newsletter and infographic design

McGovern Infographic Design
McGovern Infographic Design

Newsletter & Infographic Design

The quarterly print newsletter keeps the McGovern network up to date on exciting research advances. Based on survey results, we identified the topics the audience is most interested in to ensure content is relevant. The articles are also focused around a specific topic for each issue such as “precision” or “sound” to connect the research to real world applications.

For the graphic design, we took the approach of a “mini magazine”. We focused on short articles and teasers with opportunities to find more detailed information online.

The heart of each newsletter is a custom infographic with exciting images, data points, and factoids. The infographic varies in approach, style, and concept for each issue.

If I could summarize working with Opus with one word it would be synergy. From our initial conversation to the hectic pre-launch crush, the Opus team was professional, inventive and always collaborative. I particularly appreciated the project management expertise throughout the project. In summary, Opus delivered a beautiful website (on time and within budget) that we are immensely proud to share with the public.

Julie PryorCommunications Officer, MIT McGovern Institute for Brain Research