• Westcoast Fresh Logo Design

    The new logo for Westcoast Fresh, a large vegetable and fruit distributor, needed to be modern, clean and signal the quality of the products they sell. Without representing any one specific fruit or vegetable, Opus created this logo design to suggest a variety of healthy produce. The design of a family of sub-brands, a variety of packaging, and a new website were also part of the rebranding work.

  • Westcoast Fresh Bell Pepper Packaging

    Opus designed 7 sub-brands for Westcoast Fresh targeted towards different audiences and vegetable groups. Displayed here is the pepper packaging for the Olé Fresh sub-brand focusing on all types of peppers and other hot-house vegetables.

  • Westcoast Fresh Asparagus Packaging

    The Green Bird sub-brand is the premium brand in the family focusing on organic produce as well as fruits and berries.

  • Westcoast Fresh Brussels Sprouts Tag

    Packaging design for all Westcoast Fresh brands included about 65 different boxes, produce bags, labels, and tags. Opus coordinated language translation for packaging from English to French and Spanish as well as coordination with production vendors.

  • Westcoast Fresh Website Design

    The new Westcoast Fresh website features beautiful custom photography taken at the farms to show the company’s farm to market philosophy. Opus designed the site to feature the vibrant fruits and vegetables in the field, handpicked by workers, and then packaged in the the new boxes and bags that we also design for WCF.