Website design for better-for-you flour brand

Flourish website design for flour brand
Bay State MillingDigitalDigitalUX DesignWebsite DesignWebsite DevelopmentIndustryIndustryFood & BeverageDesignDesignResponsive design with 3 break pointsDevelopmentDevelopmentWe used the Webflow CMSProject teamProject teamHeidi ScammonSenior DesignerEllery MooreyCreative DirectorLevon KurkjianBrand Strategy Director

During this creative services partnership with Bay State Milling for their website design for a flour brand, we leveraged a wide range of our capabilities to create and build an entirely new brand for a well-established plant-based food ingredient supplier. As part of the project, we worked on brand strategy, naming, logo design, brand book, packaging design, copywriting, photography art direction, infographics, website design, Amazon graphics,  and PowerPoint template design.

Website Design

We worked closely with the Bay State Milling team to determine how their website could best support their overall sales and brand growth and development goals. Through our discovery process we identified the most important user experience considerations and content strategy. This website required custom photography – both food and lifestyle – so, we managed the entire process by selecting one of our trusted photography partners, providing detailed art direction, and coordinating all of the efforts from beginning to end.

We also wrote inspiration copy for the entire website, which the Bay State Milling team leaned on to finalize all of the required content. Finally, we designed an infographic for the Nutrition page which very simply tells the complex story of their unique offering through a combination of illustrated visuals and supporting copy.

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Flourish website design for flour brand - infographic
Flourish website design for flour brand - infographic

Bay State Milling

Bay State Milling is a 150-year-old, fourth-generation family business dedicated to supplying grain and plant-based ingredients which promote the growth of healthful and affordable food choices. In continuing to find new ways to deliver on their mission and to help address the significant fiber gap in the American diet, they carefully and thoughtfully developed a supply chain, over many years, for a better-for-you, all-natural, high-fiber wheat flour. And, Bay State Milling asked for our help to bring this exciting and important new ingredient to market.