Logo & website for MIT Environment Health and Safety
In addition to designing a new website for MIT Environment Health and Safety, we were also asked to evaluate the effectiveness of the organization’s existing logo.
Among the myriad of important things that they do, MIT EHS enables research and teaching at the institute to happen in a safe way. However, they did not want to be seen as just a policing-force at the institute. Instead, they are truly more about finding ways to say “yes” and support experimentation across campus and the full community in Cambridge. We were delighted to take on the challenge of representing their uniqueness during the logo redesign part of the project.
Bringing the Coolness Forward
During our initial brand strategy conversations with the MIT EHS team, we learned that they not only protect and enable research at MIT. Rather, they actually additionally do their own research and even have a dedicated lab. They were so much cooler, unique, and impactful than what their existing brand, logo, and website were communicating.
The new logo mark for MIT EHS Environment, Health, and Safety includes circles morphing together to form a connective center. This central point extends from the “T” of MIT to create an abstract torch, which speaks to how they are a base for knowledge. Since ideation, knowledge, and forward thinking are important aspects of who they are, the bright yellow behind the letter “I” serves to communicate this thought leadership.
Along with the logo, we designed a new website for the department. Initially, we started with the website design part of the project, until the team realized that this was the perfect time to look at the logo evaluation and design as well.
Enabling research and teaching to happen in a safe way
Among the myriad of important things that they do, MIT EHS enables research and teaching at the institute to happen in a safe way. They did not want to be seen as a policing-force at the institute. Instead, they are truly more about finding ways to say yes to their internal clients, researchers and lab managers and support experimentation. So we were delighted to take on the challenge of representing their uniqueness.
Practical and Engaging
The website for MIT EHS needed to be very clear and functional. They have a lot of content, including many policies, which can get very cumbersome to navigate for the user. It also had to communicate the innovation and knowledge the group is known for. The website needs to serve as a true resource for anyone interested in training, operating procedures, or who needed to report an issue. But at the same time, it needed to portray the exciting, important role MIT EHS plays in the greater MIT community. This is a fact that can often be overlooked, that MIT EHS is a true research partner for many as well as the originator of exciting innovation.