Rodeo is a team of experienced food and beverage industry entrepreneurs who specialize in providing practical and actionable help to consumer packaged good brands. They are much more than consultants, they have walked in the shoes of their clients and they work shoulder to shoulder with them to support their success. We have long admired Rodeo’s important work in the food and beverage industry, so it was an exciting privilege for us to help them redesign and elevate their website with our website design services.
A unique and engaging solution for the website design
Rodeo is different than other organizations that might seem like them. Rodeo truly partners with their clients and they become valued extensions of their teams to help them overcome obstacles and maximize opportunities along their unique growth journeys. So, they challenged us to design an alternative to sharing a standard list of services in a way that would also reflect their fun personality. We found our inspiration in the classic toy, the View-Master, and we built an engaging, interactive tool on the How We Help page that allows users to learn about Rodeo’s solutions for specific pain points.
Captivating target audiences
Rodeo is also a thought leader in the food and beverage industry and they provide an important service to this community by sharing timely and well-developed insights and expertise. To help make sure this valuable information reaches more of the people who will benefit from it, we created a multimedia Knowledge Share where visitors can quickly and easily find the most relevant information in the format they most enjoy. In the website design, we also expanded on our theme of enjoyable interactivity with custom animated icons that visually distinguish their unique content media formats.
For this exciting website design, we leveraged the Webflow CMS which is super easy to use for website admins and allows our designers to have fun with animation and interactivity.