Versatile website design for food safety and regulatory firm

foodwit homepage on laptop
FoodwitDigitalDigitalUX DesignWebsite DesignWebsite DevelopmentIndustryIndustryFood & BeverageDurationDuration6 monthsProject teamProject teamHeidi ScammonSenior DesignerCourtney Jo FraserDesign Strategy DirectorLevon KurkjianBrand Strategy Director15case studies at launch

Foodwit is a food safety and regulatory managed services firm with a fresh perspective. They have helped hundreds of clients, across various business life cycle stages, navigate food safety and regulatory challenges and opportunities, and they do it all with an energetic and optimistic attitude. Unlike their competitors, lovingly referred to as “Negulators” by the Footwits, they are always looking for what is possible for their clients to continue to safely, yet boldly innovate in the food industry.  Their robust experience and youthful leadership in their field were key to communicate on the new website.

Design to elevate quality content

For the website, one major focus was on case studies to highlight their expertise across different services and client types. We designed a tiled case studies page, inspired by social media channels that are highly visual and scrollable, and added filtering so users could easily identify relevant project examples for their industry or service interest.

The team pages were another great opportunity to showcase Foodwit’s playful personality and collective expertise. With gifs that animate on hover, questions for each team member, links to connect on social media, and a custom graphic of their favorite color on each individual’s page, we helped shape content and design that is fun to explore for the user and build connections with the team members.

Versatile page design

The Foodwit site was built on Webflow and we worked closely with the client to leverage our flexible content page design in many different ways across the site. The about us page, industry pages, services pages, and many more were all built using our flexible content design, where we style many custom branded elements for the client to mix and match. Each page feels unique and dynamic, and the custom elements allow for easy build and publication of new pages in the future without additional custom development.

Examples of styles that we tailor specifically for our clients to allow for an elevated and custom design with maximum content flexibility:

  • Multiple levels of headlines
  • Body text
  • Custom bullets
  • Numbered lists
  • Quotation or testimonial
  • Image with caption
  • Button
  • And more

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