CASE is the Council for Advancement and Support of Education and their annual three-day conference brings together development and communications professionals for a series of learning workshops, keynote speakers, and networking. District 1 includes schools from New England and Canada and draws close to 1,000 attendees. Opus creates the CASE annual conference logo design as part of our sponsorship commitment.
The advantage of experience
Whenever we design a logo, we try to learn as much as possible about the client’s brand, their business, culture, beliefs and values. All of this contributes to the design because the logo will serve as their visual identity. Designing for an event is very much the same. We want to create something that represents the experience of the conference and get people excited to attend. Since we have attended CASE since 2013, we’ve had the experience and felt the energy and comradery of the event. We needed a design that people would be proud to share within the community.
The resulting logo design is fresh, energetic, and modern. It speaks to the CASE community with two “conversation bubbles” connected and encapsulating the 2019 number. The bright palette and gradient elements were also applied to other materials including the schedule-at-a-glance, signage, and the conference program.
Our process respects the uniqueness of every brand
Our process respects the uniqueness of every brand development exploration. While we share our proprietary and successfully tested facilitation frameworks and our best practices insights, we always modify our approach to the specific nuances of your situation to maximize your journey and your outcomes. We recognize and appreciate the huge amount of trust you put in us to bring your brand to life so we reciprocate with the same level of responsibility and commitment we invest in developing our own brand.