Process infographic: In-vitro meat

Process infographic In Vitro Meat
Karlsruher Institut für TechnologieInfographicsInfographicsProcess GraphicsIndustryIndustryEducationDurationDuration4 weeksAwardsAwards2019 MassArt Alumni ExhibitionProject teamProject teamCasey McGeeArt DirectorJulia FrenkleUX & Creative Director, Partner

Our client for the process infographic was the Karlsruher Institute for Technology (KIT), our first client of Opus Germany. This scientific institution provides outstanding research to contribute to the global challenges of humanity in the fields of energy, mobility, and information.

Report design

We created a research report design on in-vitro meat. KIT wanted the report to look and feel like a magazine instead of a simple report or handout. It is called, “In-Vitro Meat: A Technical Vision to Solve the Problems of Today’s Meat Production and Meat Consumption?”, and provides research on the cultural opinion and attitude towards in-vitro meat.

In the report, we show three areas of impact: environment, animals, and people. Each section illustrated the positive and negative sides of the in-vitro meat approach. To get these three points across we used a consistent layout with callouts which allows the report design to be easily scanned by the reader.  The report provides information, not judgment. We highlighted the pros and cons, but no solutions, just the gathered preception.

Process infographic

A key element of the report was the process infographic visualizing the process of making in-vitro meat — from cell collection in animals to finished meat product. The infographic was featured in the 2019 MassArt alumni exhibition.

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