We transformed the McGovern Institute quarterly newsletter into a mini magazine, which has become an important fundraising and communications tool for the McGovern community. We developed the content strategy for the mini magazine in collaboration with the McGovern team and we conducted a user study to confirm and revise the approach and concept.
The newsletter exists in a print as well as digital (e-newsletter). The new graphic design resulted in increased readership, confirmed via e-newsletter analytics, and recipients of the print newsletter have commented about how much they enjoy the new reading experience.
Annual Report Design
We also designed 2 annual reports — for the Hock E. Tan and K. Lisa Yang Center for Autism Research and Poitras Center for Psychiatric Disorders Research. The designs feature the exciting research as well as a summary of the financials.
Connecting research to real world applications.
Newsletter & Infographic Design
The quarterly print newsletter keeps the McGovern network up to date on exciting research advances. Based on survey results, we identified the topics the audience is most interested in to ensure content is relevant. The articles are also focused around a specific topic for each issue such as “precision” or “sound” to connect the research to real world applications.
For the graphic design, we took the approach of a “mini magazine”. We focused on short articles and teasers with opportunities to find more detailed information online.
The heart of each newsletter is a custom infographic with exciting images, data points, and factoids. The infographic varies in approach, style, and concept for each issue.
Annual Report Design
For the Institute’s centers, our design company created annual reports to showcase the amazing research as well as financial update. Our designers combined the look and feel of the McGovern Institute while leveraging the centers’ logos as design elements in the graphic design.
The reports where printed on a beautiful uncoated paper to give them a contemporary, substantial feel.
If I could summarize working with Opus with one word it would be synergy. From our initial conversation to the hectic pre-launch crush, the Opus team was professional, inventive and always collaborative. I particularly appreciated the project management expertise throughout the project. In summary, Opus delivered a beautiful website (on time and within budget) that we are immensely proud to share with the public.