Partnering with creative services
Walnut Hill School for the Arts is located in Natick MA and the only arts high school in the east. In 2017, Opus was hired to provide creative services for this independent school supporting advancement, admissions, and other ongoing design needs.
Helping students to choose the right major
When students become aware of Walnut Hill, they understand that it is an art school but oftentimes they are not sure if they will find the discipline they are looking for. The admissions team strives to give equal attention to all the majors vs just the ones that tend to be the most popular.
For open houses and tours, we needed to create a brochure design for each major so a student could see what it would be like to be a writing major for example, and not have to read about ballet auditions. They could learn about a day in the life of a writing major, see what kinds of classes are offered, and how to apply.
Highly visual design
We lead with bold photography of students in each major to engage, excite, and make it clear at first sight of each brochure which major it was representing.