Logo design for an uncommon cookie

Off Our RockerBrandingBrandingLogo DesignIndustryIndustryFood & BeverageProject teamProject teamCasey McGeeArt DirectorLily RoblesCreative Director, PartnerLevon KurkjianBrand Strategy Director

Nanci and Terri are the co-rocker, seniorpreneurs who adventurously started a really cool new business at a time when most people might be sitting things out on their rockers. They created a line of delicious, sweet potato, plant-based cookies that are a perfect snack or treat any time of day. These uncommon cookies are baked with soul, wrapped with love, and labeled with humor. We are huge fans of all their different, great tasting flavors and we were instantly drawn to the inspiring energy of the founders. So, it was a privilege for us to help them captivate even more consumers with an effective new logo.

Clarity to increase trial

Once you taste an Off Our Rocker cookie, you will be hooked. They really are incredible. However, their retail partners were noticing that since their shoppers weren’t sure what Off Our Rocker was selling, they weren’t making trial purchases at the rate that was expected for such a great product. So, we worked together to redesign their logo better engage their target consumers and to make it unavoidably clear that they baked super appealing flavors of uncommon cookies.

Consistency in branding

Nanci and Terri are true rockers. They are bold and a lot of fun. They are also moms who are deeply caring and compassionate. And, when they bake, they use the best possible, real food ingredients. When you hear either one of them speak about Off Our Rocker, you very quickly understand that their brand embodies all of these traits. While their original logo looked nice, it was not properly reflecting and enforcing the brand. Together we dug deep to discover their brand and we brought it to life through a strategically effective logo.

The guidance and expertise of the Opus team have been invaluable. From the get-go, they embraced our voice and our vision, helping us to create a new logo that reflects our product and who we are as a brand. Thank you to Casey, Levon, and Lily for your creativity, humor, and enthusiasm.

Nanci & Terri