The Joe Andruzzi Foundation one of our favorite clients. They are a nonprofit organization committed to providing financial support to New England cancer patients and their families. Among the many materials we designed for the foundation (including their logo design and website design), we had the honor of designing their annual impact report.
The report showcases JAF’s achievements and impact on the community. It also highlights some of the personal stories of patients and their families on their journey battling cancer.
Extending a visual design language
Since we created the Joe Andruzzi Foundation logo and website design, it was very natural for us to extend their new brand into the world of print design. We expanded the color palette used on the website and our design team identified color codes for screen (RGB), print (CMYK) and web (hex codes).
Alignment and consistency are critical across communications, both visual and verbal. And our goal is to minimize confusion and maximize the impact of your brand-building efforts. A carefully defined visual identity helps you get there.
Annual report infographic design
We believe in infographics, and this report really came to life with the addition of a “JAF by the Numbers” spread. Visualizing information in a compelling graphic is a great way to share your story in an approachable and memorable way. The information becomes easier to understand, more scannable, and faster to absorb.
We begin designing data charts by determining the right type of chart to allow the audience to learn and gain insight. Our principle of “form follows function” is particularly important for designing data charts. Style should never get in the way of understanding the data. Style is used in support of clear and clean design, to communicate your brand and emotional attributes.