Forward-thinking direct mail

Walnut Hill SchoolPrintPrintCollateralPromotional MaterialsIndustryIndustryEducationAwardsAwardsInspirED School Marketers 2018 Brilliance Award – Gold Educational Advertising Awards – GoldProject teamProject teamLily RoblesCreative Director, PartnerEllery MooreyCreative Director

Annual giving direct mail

We worked with the advancement team at Walnut Hill School for the Arts to design an award-winning series of 3 direct mail appeals. The concept was to speak to the founder’s forward-thinking approach by combining traditional portraits of the founders with sketches of contemporary gadgets.

Combining history with the present

The founders’ portraits are something that students see every single day. The tri-fold design used these familiar paintings on the front of the mailer and when the reader opens the piece, they see the portraits presented in an unexpected way — with illustrations of sunglasses, fidget spinners, bubble gum, and ipads. The illustrations were created with a hand-drawn style to speak to the imaginative and creative environment that Walnut Hill fosters.

Opus has been a great partner! They are very creative and extremely responsive — which makes them an ideal fit. They’ve created really fun out-of-the-box projects. Let’s be honest, we’ve all worked with designers who are creative but not responsive or designers who are responsive but are kind of flat design-wise. Opus is the whole package. It’s a pleasure working with them. They have helped us raise the bar on our print and digital materials.

Jeanne O'RourkeChief Creative Officer, Walnut Hill School for the Arts