We had the pleasure of creating a self-guided tour folder and map design for MIT Sloan School of Management’s prospective students. The package is a customizable set of program information, factsheets, and a super-fun walking tour map. The factsheets, along with the map, are take-aways for potential students. Visitors receive a folder and set of factsheets for the programs that interest them most.
Sloan walking tour sprinkled with fun facts
Did you know one of Sloan’s sustainable buildings has a floor made of crushed brown and green beer bottles? The walking tour map guides a potential student through the campus and gives fun and interesting facts about the campus and community along the way.
To drive the points home, we created custom iconography. We think of custom icons as mini infographics—small visuals that communicate information. Icons can provide helpful navigation in print design as well as websites and presentations.
We think of custom icons as mini infographics
Form follows function
Although the map is very attractive, we truly believe that form follows function. The map must be clear and intuitive for someone walking through the campus for the first time. We draw on our UX experience when we design maps and try to put ourselves in the position of the visitor when we create and test ideas. We also considered the admissions team and how they would travel, store, and use the pieces. The folder and map design was definitely a great example of where functional and practical concerns inform a great design experience.