Educate and empower
DetecTogether is a nonprofit organization focused on building awareness for early cancer detection and empowering individuals to play a more active role in their own healthcare. After working with Opus on naming, branding and building a new website, DetecTogether asked us to help with an explainer video to communicate their three-step cancer detection roadmap and build awareness for their nonprofit in a dynamic and digestible way.
Script and audio
We worked together to write compelling copy that communicated the key points of the detection process while also conveying empathy for the serious topic. The script needed to be succinct to fit within a 0:30 second spot so that the video could be used across multiple platforms and adhere to time specifications. After the script was finalized, we then worked with the client on voice recording to ensure proper cadence, emphasis, and quality of sound. We explored and selected background music that matched the optimistic, yet serious tone of the messaging, and that also complemented the recorded voices.
Illustration and animation
The animation style in the video mirrors the monoline illustrations we drew for DetecTogether’s website. They incorporate selective, offset fills that add visual interest and color. In the video, we also incorporated an animated texture to the fill colors to add visual interest. The text was another opportunity to add motion and emphasis to key messaging.
The explainer video was first aired on television, was shown on a jumbotron at a baseball game, and is presented across multiple other media types so we worked with the client to ensure the video met all of the specifications for format, resolution, and time to ensure the optimal viewing experience.