The Boston Anthenæm is one of the oldest independent libraries in the United States, founded in 1807 by the Anthology Club of Boston, Massachusetts. We were excited to collaborate with the Athenæum on a learning guide print piece for one of their new exhibits, The Harriet Hayden Albums, which was designed to help educators build lesson plans around the exhibit and library visit.
Educational material design
With many years of experience in the education sector, we helped to visually organize the learning materials within the guide so that they would be easy to follow for both the educators and the students. We did this by creating a design system for each of the elements in the piece, from the learning module spreads, to the key word treatment, to the question prompt callouts, to designing a custom icon as an indicator for the photos that were a part of the album exhibit. Consistent visual styles and tools like this help the user understand where they are in the document, easily scan for what they need, follow the flow of the hierarchy in which you intend it, and ultimately have a positive experience interacting with the piece.
This piece was originally designed for print and we coordinated the printing and mailing of the first round pieces at launch. We printed on an uncoated paper so that the book would be easy to write in, without smudging ink, and accounted for mailing address and postage placement in our design.
Print v. PDF
After designing the print piece, we went back through the document with the client and identified opportunities to alter the content and design to optimize for a digital version. We added hyperlinks throughout so the user can easily explore the recommended reading, or immediately click away to the exhibit photos and detail on the Athenæum website.