Direct mail design

Massachusetts College of Art and Design Direct Mail
MassArtPrintPrintIndustryIndustryEducationProject teamProject teamJulia FrenkleCreative Director, PartnerEllery MooreyCreative Director

Annual Fund Campaign Design

We worked with Massachusetts College of Art and Design to create a direct mail appeal to encourage people to donate to their Annual Fund. The appeal featured a day in the life of Gustavo, a current Massart student, to visualize for potential donors, the impact of their donation on students.

We developed a design that uses a creative timeline approach to illustrate different activities as Gustavo goes through a typical day. The pieces consisted of 8 panels the folded neatly with an address panel on the outside. The cover introduces Gustavo, and then as you “unwrap” the piece you learn more about him as a student. The last panel of the appeal was a perforated tear away section that allowed donors to fill in their information and easily return to Massart. This eliminated the need for an extra response card insert.

I seriously love this piece. Our previous Director of Development said it was the best annual fund piece she’s ever seen.

Hillary BabickExecutive Director of Annual Giving & Alumni Relations
Massachusetts College of Art and Design Direct Mail
Massachusetts College of Art and Design Direct Mail

Direct Mail Design

We took a fun approach to the appeal design by creating an infographic that allowed us to leverage additional photos in the layout. Using the photos helped bring Gustavo to life and create a more impactful experience for donors. The reply envelope was folded in half and stuck to an inner panel with a small glue spot. Once removed, it revealed a heart that said “Thank you!”