Print design plays a critical role in the marketing mix: it creates a tangible experience. As a compliment to digital design, readers hold the piece in their hands, feel the paper, and interact with the pages. We design print pieces that your audience will remember and want to keep. We always love working with MassArt since half of our team are alumni. This project was super fun because of the nostalgic theme of being on campus.
Variable data that reaches different audiences
This piece included a few levels of variable data to customize the experience for recipients. The variable data targeted graduates from specific programs triggering them to give back to those specific areas. The artwork lead the recipient through the buildings of MassArt with quote from alumni about how they remembered their time at MassArt.
The colors used throughout the piece were referenced from the MassArt color palette and style guide as well as the illustration of campus. The orientation of mailer and folds complimented the orientation of the illustration, and was pulled together with an end-flap containing the perforated reply.