MassArt
PrintPromotional Materials
IndustryEducation
Project teamEllery MooreyCreative DirectorCasey McGeeArt Director
PrintPromotional MaterialsIndustryEducationProject teamEllery MooreyCreative DirectorCasey McGeeArt DirectorAnnual Fund Campaign Design
We worked with Massachusetts College of Art and Design to create a direct mail appeal to encourage people to donate to their Annual Fund. This appeal featured Massart alumni, Candance Brooks.
The piece consisted of 8 panels the folded neatly with an address panel on the outside. The last panel of the appeal was a perforated tear away section that allowed donors to fill in their information and easily return to Massart. This eliminated the need for an extra response card insert.
