Annual Fund Campaign Design
We worked with Massachusetts College of Art and Design to create a direct mail appeal to encourage people to donate to their Annual Fund. This appeal featured Massart alumni, Candance Brooks.
The piece consisted of 8 panels the folded neatly with an address panel on the outside. The last panel of the appeal was a perforated tear away section that allowed donors to fill in their information and easily return to Massart. This eliminated the need for an extra response card insert.