Flourish Packaging, branding & website
During this creative services partnership with Bay State Milling for their website design for a flour brand, we leveraged a wide range of our capabilities to create and build an entirely new brand for a well-established plant-based food ingredient supplier. As part of the project, we worked on brand strategy, naming, logo design, brand book, packaging design, copywriting, photography art direction, infographics, website design, Amazon graphics, and PowerPoint template design.
We worked closely with the Bay State Milling team to determine how their website could best support their overall sales and brand growth and development goals. Through our discovery process we identified the most important user experience considerations and content strategy. This website required custom photography – both food and lifestyle – so, we managed the entire process by selecting one of our trusted photography partners, providing detailed art direction, and coordinating all of the efforts from beginning to end.
Inspiration copy & infographics
We wrote inspiration copy for the entire website, which the Bay State Milling team leaned on to finalize all of the required content. Finally, we designed an infographic for the Nutrition page which very simply tells the complex story of their unique offering through a combination of illustrated visuals and supporting copy.
Designing successful food packaging requires, among many other considerations, the thoughtful marriage of some critical goals: captivating target consumers, meeting regulatory requirements, and providing the most useful information to inspire consumers to purchase. Through our use of color, type, graphic elements, and disciplined simplicity, we were able to create a design that stands out in the category and quickly engages the interest of consumers. On the back panel, we took advantage of every bit of space to present valuable supporting information and expanded storytelling in an easy-to-follow uncrowded way.