Annual Report Design
After completing the rename and branding project, BlueHub Capital asked us to design their annual report. This was a special honor because their annual reports, (designed with the same creatives for more than 10 years) were always impeccable, creative and beautiful. This project was also a challenge because it was the first print piece to use the new branding.
Our approach was to include a combination of illustration and infographics to accompany the wonderful photographs. BlueHub Capital projects touch the lives of underserved communities across the country so we had many great stories to tell. The photos were often displayed large, sometimes more than a full page, and we seized opportunities for hand drawings placed over the photos, to enhance the meaning and inspire the reader.
BlueHub Capital projects touch the lives of underserved communities across the country.
An Important Collaboration
We had the support and guidance of their copywriter who knew the history well; what stories had been covered, what would resonate with the CEOa and the BlueHub investors, and most importantly the voice of the organization.
First, we worked together to come up with theme ideas. We hoped that the theme would guide the messaging and help us select and structure the stories. We came up with four approaches. For each, we designed a cover and sample spread to share with the leadership team. Everyone was pretty enthusiastic about different elements of all of them, and in the end they chose a visual style from one design, which was combined with the content structure of another. The copywriter lovingly described this method as “garanimalizing,” describing a system of kid’s clothing that matched tops and bottoms from the 70s. We experience this all the time but it was fun to have a new name for it.
This was Bluehub’s first annual report with the new branding we designed.